Design: Ágnes Péntek
Project Type: Student Project
School: Corvin artschool
Course: Graphic design
Tutor: Judy Tóth, Réka Holló-Szabó
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Her.B is a fictional brand made for a school project. The idea was creating a herbal tea selection for women providing them with a more natural solution for their problems. People usually like to take pills to cure or cover these issues and tend to forget the power of nature. Many percentages of women have struggled with returning problems what herbs may help but they are not in the public awareness. The brand’s aim is to publicize herbs and acquaint their effects – because sometimes you have a more organic and healthier option to your problems.
As the brand’s target audience is women, I considered using elegant shapes are important but not in the ordinary way. For the brand’s colour, I chose deep blue which is very unusual between the herbal tea brands – so it helps to identify easily and makes everything unitary. The elegance appears in the logo and the illustrative patterns – the arched lines are analogies of the organic nature and the gracefulness of women. This reflects in the packages’ shape and proportion as well.