Location: United States
Project Type: Produced
Client: Nurture Me Nature
Product Launch Location: United States
Packaging Contents: Baking Mixes
Packaging Substrate / Materials: Paper and Aluminum
Printing Process: Digital Printing
After suffering years of digestive pain, Marina, Nurture Me Nature’s founder, wanted to create a healthy product that would make her stomach, and her tastebuds, feel happy. So she got to the kitchen and created her own baking mixes made from simple, natural ingredients.
Using custom hand-drawn illustrations, we created a light-hearted, nature-focused scene that feels healthful and optimistic. We chose soft watercolor washes to add texture and convey a sense of homemade warmth.
Custom typography was developed to give the brand personality and an approachable feel. Rather than clutter the pack with violators, we chose to highlight product benefits in the leaves of trees for a clean, harmonious look.
Nurture Me Nature was the world’s first and only company making organic, paleo, nut and gluten-free, seed-based baking mixes. After discussing in depth with Marina about her story, her goals and her vision of the brand, we worked to create a design that would capture the essence of the brand and the eye of the consumer.