Design: Lung-Hao Chiang
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Glass bottle, Aluminium, Paper
Printing Process: Digital printing, Screen printing, Foil stamping
There’s not a lot of coffee jargon and there’s not a lot of ritual professionalism because enjoying coffee and enjoying life is supposed to be easy. Hoping to present clean and quiet comfort for the brand to create a calm and refreshing image.
Fresh and bright color palette, creating a clean and thorough brand personality. Keeping the sense of humor and fun, with illustrations to explain the coffee flavor imagination space, each flavor has its own life and personality.