Design: Rui Veríssimo Design
Project Type: Produced
Client: Queijaria Licínia
Product Launch Location: Portugal
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper
Printing Process: Offset printing
Queijaria Licínia is a traditional cheese factory located in the village of Cotas, in Rabaçal, which combines rigor with tradition in the manufacture of its products. It uses exclusively goat’s and sheep’s milk, whose food comes from the natural pastures of Serra de Sicó, a mountain range rich in wild, indigenous and aromatic herbs (Herb of Santa Maria), responsible for the characteristic and unique flavor of the genuine Rabaçal PDO Cheese (Protected Designation of Origin). In the last years, it won three times the prize for the best Portuguese cheese in two categories.
The corporate identity, the website and the design of several labels with the same language were developed in order to create a graphic identity that is recognized by the consumer. The illustrations reflect the experiences and landscapes of the Serra do Sicó, trying to convey the concepts of a differentiating product, traditional, classic and handmade.
A package that reflects the origins of the traditional product and it’s premium flavour.