VELTINS Pilsener Can

Posted on

Derrick Lin


Design: Higgins Design
Location: Germany
Project Type: Produced
Client: Brauerei C.& A. VELTINS
Product Launch Location: Europe
Packaging Contents: Pilsener Beer
Packaging Substrate / Materials: Aluminium

An emotive presentation and a noticeably improved packaging design? Higgins brings both to the POS in a very cool way. In handy Veltins half-litre cans with an embossed brand look. Refreshingly modern and unmistakable.

The brewery C. & A. Veltins continues to polish its unique brand profile – in the true sense of the word. For the last decade, the Sauerland-based brewery’s embossed bottles have characterized the market image of fresh Veltins. The much-loved packaging can now even be taken home in crates designed by Porsche. In order to transfer this design quality to the growing half-litre packaging segment, Higgins pulled out all the stops in terms of beverage brand design. The beer can’s surface was given a consistent embossed brand design with raised Veltins lettering and a tangible structure. A refreshing, exciting design that customers can actually feel.

What’s Unique?
The can does not simply adopt the design of the bottle, but creates a new unique haptic and optic sensation.