Design: Nabaroski Ad Store
Creative Director: Mohmaed Nabarawy
Project Type: Concept
Packaging Contents: Music
Packaging Substrate / Materials: Plastic and Metal
Printing Process: Digital printing
The new MTM album launch. A long-awaited comeback.
The music album combines a futuristic and Egyptian sound that reflects the modernization of urban music. Arabic words with an electronic feel and a different mood for each song. Argook matefselneesh is the name of the album and it means please don’t turn it off hammers on the new world created by MTM in this Album.
The art direction strategy was to create a visual for each song connected to the topic and feel of each track. Ancient Egyptian history merged with future technology displayed in neon lights and headphones made every visual unique and all connected to the main concept.