Design: GCD Studio
Project Type: Produced
Product Launch Location: India
Packaging Contents: Food sauces, dressings, dips
Packaging Substrate / Materials: Plastic and Glass
Printing Process: Digital Printing
Veeba, as a brand promises to add an unusual twist to everything you make and eat. A relatively new entrant in the Indian FMCG market, Veeba made its first appearance in 2014 with only 18 sauces. Today Veeba boasts of a range of more than 50 incredible sauces, dressings, sweet toppings, mayonnaise, spreads and dips that bring a delicious zing to every day and everything. All the products have exceptionally low-fat content which allows you to stay guilt-free! The brand is fun, vibrant, youthful and contemporary, with a minimal, fuss-free approach to its packaging as well as communication design.
The design approach for the packaging speaks a smart, uncluttered, stand out language which is a breakthrough in the Indian market. The style is minimal with ample usage of white and clearly coded colors to differentiate the wide range of products, yet retaining a synergized ‘family’ look across the brand.