BEE’S MAGIC propolis balm

Agency: Design Bureau Izvorka Juric
Creative And Art Direction, Design: Izvorka Juric
Verbal Communication: Igor Poturic
Illustration: Izvorka Juric, Marko Mikicic
Photography: Jurica Kos
Location: Croatia
Project Type: Produced
Client: Honey Heaven
Product Launch Location: Global
Packaging Contents: Propolis balm
Packaging Substrate / Materials: Glass bottle, Wood, Cardboard
Printing Process: Offset printing, Foil stamping

Verbal communication, visual identity and packaging design of Bee’s Magic propolis balm.

B’M propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).

It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its category.