FRESCO COLLECTION – Maestros Hojiblanca

Cabello x Mure

Corre. San Fernando, 23400 Úbeda, Jaén, España

Agency: Cabello x Mure
Illustrator: Isabel Cabello
Location: Spain
Project Type: Produced
Client: DEOLEO
Product Launch Location: Europe
Packaging Contents: Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The DEOLEO Group for its Hojiblanca brand launches a limited edition -FRESCO COLLECTION – to present extra virgin oils from the beginning of the campaign that present sensory notes much more fragrant than those of conventional range. For the design, we created some original illustrations that show this complex organoleptic code in the mouth and nose visually. (Banana, tomato, …)

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What’s Unique?
We create an innovative color code that differentiates nose and mouth tasting notes. The upper half of the illustration shows the tasting notes in the mouth. The lower half of the illustration shows the nose tasting notes