Nobleza Del Sur Anniversary

Cabello x Mure

Corre. San Fernando, 23400 Úbeda, Jaén, España


10 years ago we made the design for the centenary Premium edition of the Nobleza del Sur brand inspired by the wild flowers that grow in its olive groves. For this we made an illustration of a red poppy that became an icon image of the brand.

On the occasion of this anniversary, we completely redesigned its packaging to launch a special commemorative edition that seeks to generate a sentimental and emotional bond between consumers and the brand. We enhance the prominence of the red poppy that we now design with a more Zen image inspired by the oriental legend of the red thread:

“An ancient legend tells that there is an invisible red thread connecting those who are destined to meet, regardless of time, place, regardless of circumstances. The thread can become tight or tangled, but it will never break.”

Also, we use a technique on the label that allows us to put a petal so that the user can remove the poppy and simulate the game “he loves me / he doesn’t love me” but discovering a final message that alludes to the consumption of healthy products: “you love yourself ”.


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