Design: CABELLO X MURE
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
OILTOPÍA is presented as a unique, utopian EVOO. In our design, with the line, (which is the most basic element of any graphic), various aesthetic compositions have been created to achieve maximum harmony and beauty.
Representing the concept of utopia, as an association of ideas and different formulas that reaches a perfect conjugation.
This simple monochrome composition reminds us of craftsmanship made of rope to make tapestries, garments or jewelry with surprising results.
Each of the single varietals is represented by a different composition. The production has been carried out with silkscreen with volume, giving us that visual and tactile feeling of cord, accentuating that artisan concept.
Direct painting on glass has been used for production. Each element of the composition has been highlighted with Serigraphic relief looking for the braille-like reading effect so that anyone can touch the drawings and feel them. The collections are complemented by cases that present the product in an individual format or in a collection of three products and that let this relief effect of the drawings appear through a window.