Design: Cabello x Mure
Project Type: Produced
Client: Bodegas Campoameno
Product Launch Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
“Campomaneo” is a winery that has firmly opted for origin as a strength and differentiating value. Both its promoters and the winery are located in “Jiennenses” land, including betting on indigenous grape varieties. It was important to reflect this philosophy in the graphic line that represents the range to transmit these values that unquestionably give the wine a character and a unique personality.
The new labeling of Bodegas Campoameno is a tribute to the land where its wines are born, Jaén. Jaén is a land of Legends (land of borders), of unique natural landscapes (natural reserves of mountains and water, protected areas, natural heritage, special and unique flora and fauna in danger of extinction), where the largest artificial forest in the world full of olive groves, a world heritage site for its purest Andalusian renaissance, cradle of artisans, writers, artists … A land rich in talent still unknown enough. Reflecting everything on a label would be impossible, but we have made the compositions selecting the most representative of it so that the consumer in Jaén or outside it could recognize it. There was no lack of landscapes (mountains, olive groves …), art and history (architecture, crafts …) and the native flora and fauna of this land.
For the selection of each one of the elements we have taken into account the tasting notes of each one and its character, leaving the most dynamic compositions and colors for the youngest product, and the most stately and elegant for the most aged product. Creating a color code that identifies it as well as a series of compositions that reflect each of the important milestones of the province. The consumer will be able to enjoy, know or even recognize each of the elements, creating a visual dialogue that will empathize with the consumer. It is important that the design evokes not only is attractive but also represents the product in there.