Design: Alejandro Gavancho
Project Type: Produced
Client: Alberto Medina
Product Launch Location: Peru
Packaging Contents: Ready to drink Cocktail – Negroni
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Abrogratto 18 is a brand of premium, ready-to-drink bottled cocktails. As it is a small company, they have chosen to create collections of small batches of classic cocktails, the first one being Negroni. The visual identity of Abrogratto 18 is versatile and neutral so that it can adapt to each of the collections without losing the essence of the brand. Afterward, the packaging was designed, which was inspired by the name of the brand and the history of alcoholic drinks around the world. The design had to be sophisticated and classic but adapted to a contemporary context and in line with the values of the brand: premium and meticulous.
It is unique because while Negroni is a drink that has a lot of history, the design was created to convey a modern feeling without losing the traditional and classic vision.