Design: Olya Zhytetska
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Chito Wine is a new Georgian wine seria that is made for the Asian market. The main task was to make a label that will differ from standard Georgian design such as landscapes and religious establishments as usual and should be more individual with very simple, but stylish design.
This elegant story is inspired by so beautiful traditional Georgian symbols. So the decision was to write down in a circle Georgian word “ჩიტო”. It sounds like ‘Chito’ and translated like “small bird”. And it became the name of this wine.