Grappa al Miele

Agency: BasileADV
Creative Director: Andrea Basile
Location: Italy
Project Type: Produced
Client: Distilleria Antonellis
Product Launch Location: Global
Packaging Contents: Spirit
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

Antonellis’ honey grappa is a spirit produced with the greatest care and attention to detail, realised by the infusion of three varietals (lavender honey, cherry honey and French honeysuckle) and the cooperation of millions of bees.

With the same care, we developed an impeccable image that confers to this extraordinary grappa, a unique character having a delicate and forthright texture. To celebrate this process and enable the creation of a grappa devoid of further infusions, we have created a lavish game of textures with the exception of the honey one with its purity and sweetness. As bees considerably contribute to the realisation of this product, we’ve told a story that exalts the natural and high-quality ingredients used by the distillery. The choice of elegant and thin finishes, like gold foil, characterising this label highlights and enriches its unique and evocative image.