Agency: BasileADV – Resistenza
Creative director: Andrea Basile
Type designer: Giuseppe Salerno
Photography: Andrea Basile
Copy writer: Chiara De Berardinis
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, Foil stamping
Track21, a beer with a rebellious soul, where instinct meets intensity signifying an attitude that seeks to be the example of those who know how to fight and resist everything that happens. Track21 is the manifestation of this design daring to communicate this difficult and harsh journey in a singular way. The result is a product capable of evoking that unmistakable charm of the journey and showing that it is still possible to dream. This “dented” bottle want to show to have been everywhere travelling. The Label is composed by numerous messages, from the type of beer to the coordinates of its brewery. It conveys thoughts of hope and the description of the ingredients. The whole is also joined by other graphic elements, such as the PAR AVION (AIR MAIL) postage stamp, the wind rose and the expression ENJOY YOUR JOURNEY, every single lettering has been designed just for this product, from the logo “Track21” to the other texts.
The packaging reminds a little travel case that can be carried with you with a encourageous text about why we travel. Inside you will find a singular brochure, reminiscent of an old-fashioned book of tickets.
Label printed on Cotton paper with copper foil. Track21 is a bottle that can travel continuously, and that, despite any difficulties, always arrives at its destination. It is a passage, a point of communication, a unique story that speaks to us of determination and resolve. It is an exciting project that brings with it an ideal of courage and great strength.