Agency: BasileADV – Resistenza
Creative Director: Andrea Basile
Type Designer: Giuseppe Salerno
Project Type: Produced
Client: Distilleria Antonellis
Product Launch Location: Global
Packaging Contents: Grappa
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, Foil stamping
A unique, artisanal and cultural product. Distillate of quality, made with passion, E20 from Distilleria Antonellis, is not just a grappa to drink, it is the creation of a unique experience, a special event that knows how to conquer people’s taste.
From the idea of creating a project capable of significantly showing all the simplicity and purity of this product, Basile Adv and Resistenza combine their best skills to create a graphic design of great value. With particular study and interest in creating a balanced and elegant label, the lettering is characterised by a high contrast between thick lines and very thin lines, thanks to the use of a brush capable of giving more expansion with greater pressure in the sections full, on its release, in the finer ones. A logo that focuses on rounded shapes, but which pays attention and inspiration to every detail, as for the part underneath the naming: an extremely particular flower, which gives emphasis and splendour at first glance, printed with foil and cuspid cliché, thanks to which it is possible to obtain this truly incredible “diamond” effect in each petal.
In its naturalness and representation of extreme quality, the shape of the bottle essentially recalls the sweetness and softness given by the amber waves that warmly embrace the whole silhouette. An ellipse profile, which through the sinuous movements in relief around the label, re-proposes in a refined way the copper lines present on the outside of the still, a tool used to distil this grappa. A perfect harmony between copper, gray, black and amber, which exactly tells the linearity of the product and is completed in the final insertion of the collar, with a harmonious drop element that ends with a small copper-colored sphere and which defines a full this extraordinary work.
Neat and full of character, the grappa from Distilleria Antonellis has strong, heady and clean flavors. Drinking well is an art, tasting E20 grappa is an unrepeatable event.