Lu Hua Sesame Oil

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Design: Tiger Pan
Location: China
Project Type: Produced
Packaging Contents: Sesame oil

The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. In the 1980s, we wrapped snacks and seasoning stuff with newspapers. It was a period when food was not always available yet precious.

The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable. Scale marks of retro Chinese steelyard are made on the back of the bottle.