Capitán Bucanero

Design: Littlestudio
Location: Spain
Project Type: Produced
Client: Beveland
Product Launch Location: Global
Packaging Contents: Alcoholic beverages
Packaging Substrate / Materials: Glass bottle & labels
Printing Process: Flexo and stamping

Capitán Bucanero is a well-known Dominican rum established in 1903, a leading brand in East Europe and a widely recognized brand worldwide. Capitán Bucanero has accompanied generations of Europeans over the years and is typically the first rum Czechs people have experienced.

NEEDS
Create a stunning visual narrative, redesigning the brand, the bottle and the graphic for packaging, directed principally to the bartmans, mainly from Eastern Europe, and building the architecture of the rest of Captain Bucanero’s rums.

SOLUTIONS
Our proposal was to create a clear graphic proposal, adding an icon (the skull) for use in communication and events, we commissioned Axel Bel, a famous tattoo artist who created the skull illustration. For the structural, we create a practical bartender bottle that allows us to gain bottle height and presence on the shelf.

What’s Unique?
Redesign of the bottle and labels obtaining a lower manufacturing and production cost.