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Design: Irina Ushchekina
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Energy drinks
Packaging Substrate / Materials: Aluminium cans

The project “charged up” was made at a student workshop. The idea of a series of energy drinks is based on the music of hip-hop artists. American hip-hop culture is often associated with crime. The idea was born to combine hip-hop and biometric data (a human recognition system ). Each energy can has its own flavor descriptor in the form of a signal tape for fences.