Agency: MAYO Draft FCB
Art Director: Alejandro Gutiérrez Pérez
Illustrator: Francisco Borja
Project Type: Produced
Product Launch Location: Colombia
Packaging Contents: Cookies
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography
Packaging made for the special edition of Club Social Sandwich cookies product of Kraft Foods Colombia, the idea was to demonstrate how delicious is the filling in a cookie since these had no filling previously, in addition to introducing two new flavors and two new color palettes for the brand that only had its classic flavors on the market.
For the commercial, a fun concept was worked out, such as being in the middle of an unexpected situation in which allusion was made to bring the filling, the cookies were a success in sales and a starting point for other new special editions.
It was the first time that the cookies had a filling and we wanted to communicate it in a different way, also the first time that metallic was used in the packaging and in different colors, the brand accepted the proposal and the illustrations and was very satisfied with the sales results.