Design: Musen Design
Location: Brazil
Project Type: Produced
Client: Holpura Hair & Skincare
Product Launch Location: United Kingdom
Packaging Contents: Hair oil
Packaging Substrate / Materials: Plastic

Holpura is a luxury haircare and skincare brand from London, UK. The audience target is bold confident women, age 30+ and health-conscious. The products are of high quality, organic and plant-based, providing excellent results for the most demanding customers. The client wished for an elegant, luxurious and eye-catching brand identity, that stood out from similar products on the market. We chose a deep blue color and gold finishings for a luxury touch. The logo has a clean and modern typographic style, with a luxurious serif font. The packagings embrace the deep blue color, with a contemporary and minimalist sans serif font for the product information.