Armenian Symbol Brandy

Design: Indigo Branding Agency
Location: Armenia
Project Type: Produced
Client: Proshyan Brandy Factory
Product Launch Location: Global
Packaging Contents: Brandy, Alcohol, Cognac
Packaging Substrate / Materials: Glass bottle, Wood
Printing Process: Foil stamping, Wood

We have designed the branding of Armenian Symbol Brandy, a 12-year-old, XO brandy by Proshyan Brandy Factory. The main inspiration of the label comes from the mythological god Mihr, who was the god of heavenly light and Sun. The color scheme chosen for the branding plays around cognac-brown and golden shades. The first element that catches the eye in the label is Mihr’s courageous face and his fiery hair, representing sunbeams. Mihr’s iconic hair has also become a design pattern used on the neck of the bottle, as well as on the packaging, in a tactile varnish coating.