Feldman ice cream 2020



Agency: Baruch nae strategic brand design
Creative director: Baruch nae
Location: Israel
Project Type: Produced
Client: Feldman ice cream Israel
Product Launch Location: Global
Packaging Contents: Chocolate vanilla ice cream coated with milk and almonds
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

The challenge is to create a qualitative positioning for FELDMAN an Israeli ice cream boutique manufacture. As part of the overall branding of Baruch Nae Strategic brand Design, the mission is to Upgrade the visibility in refrigerators to raise the design language to the highest level in front of Nestle and Unilever

Milk Bar Ice Cream series- First bite creates a spontaneous experience that simulates luxurious and mystery The thick chocolate fragments crash and create noise that empowers the pleasure. Milk bar is a classic ice cream as ice cream should be without compromise It’s a Personal indulgence, pamper yourself, after all, you only live once.

What’s Unique?
The milk bar series combines the branded series that produces uniform visibility gives a new design language that refreshes your freezer.