Fiej

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Designer: Michele Salati
Illustrator: Philipp Dornbierer
Location: Hong Kong
Project Type: Produced
Client: Fiej
Product Launch Location: Italy
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

Fiej beer is a brewery in Italy, located on a hilltop village in the Cilento National park. The brewery was built in a field where people used to buy and sell livestock – in the local dialect, this practice is called “Fiej”. The brand identity and label series were inspired by the animals that were sold at the market.