Design: Azadeh Gholizadeh
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Glossy nylon and cellophane
Printing Process: Flexography
It’s a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer’s identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging.
After a lot of scrutinies, we concluded that using young ladies’ characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look. The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.