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Design: Tatyana Bogoslovskih
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Anna Rufova
Packaging Contents: Energy bar
Packaging Substrate / Materials: Flow pack
Printing Process: Flexo printing

A design project for a line of energy bars for runners and sprinters.

SPRINT is a more balanced and long-lasting diet. The bar helps to replenish your energy supply during competitions. They can quickly close the carbohydrate window after the start, due to the ability of the body to absorb carbohydrates 2-3 times faster.

The design of the bars reflects the speed and energy that an athlete gets after eating a SPRINT bar. Bars differ in color and caloric content:

  • blue low-calorie for a short distance
  • green is the average calorie for the middle distance
  • red is the most caloric for the long-distance