The Pickle Trail

Design: Suraaj Nakil
Location: India
Project Type: Student Project
School: MIT Institute Of Design
Project Mentor : Ranjana Dani
Packaging Contents: Pickles
Packaging Substrate / Materials: Glass bottle, Wooden Box

Pickle aka Aachar is a part of the diet of every Indian family and everyone has beautiful memories/traditions of their grandparents relating to it. Pickle is having a history of thousands of years as it began 4000 years ago in India. Indians generally prefer pickles with their food which are of different types. Pickles are also prepared at homes in India in different regions.

Scope:
Pickle from all over India would be available for any person in and out of the country. It can be a great addition to the varieties of savory cuisine available in India on every food platter. Different varieties of pickles will be added to this multipack set like nonveg pickles, Jain pickles, etc.

Concept:
Multipack of pickles of various Indian Tribes. There are various tribes in India that make the pickles in their own way and it tastes really great, the thought behind this is to spread the taste of various tribes all over India so that people will come across these fabulous dishes of pickle which will enhance their meals.

Various Tribes:

• Sema Tribe from Nagaland (Pickle Name- Akhuni, soybean pickle)
• Karbi Tribe from Meghalaya (Pickle Name- Mesu, Bambooshoot pickle)
• Naga Tribe from Assam (Pickle Name- Bhut Jolokia, Red chili pickle)

Unique in Concept:
The concept of pickles from different tribes itself is unique, generally, in India, we get to see usual flavor pickles. But this is very different an unusual flavors that have respective tribal recipes.

Unique in Packaging:
This jar has been given a traditional look with a jute covering also the secondary packaging is of a wooden box, which can be used as a dining table container or can be hung on a wall in the kitchen as it has the notches for the same.