Project Type: Concept
Packaging Contents: Black Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
The brand system for Black Tea builds over a Zen lifestyle concept.
The brand is aiming to make women feel the relaxation essence of the tea while experiencing a dedicated fruit-infused flavor. The brand and the packaging are meant to create a soft experience while enjoying rather than the common floral style we appreciate tea packages.
Differentiation is the key to achieve brand awareness and this delicate branding is after that.
The delicate and soft style in a market that’s full of floral.