Design: RPD Design
Project Type: Produced
Client: Sal da Terra
Product Launch Location: Brazil
Packaging Contents: Cosmetics, Bath and Beauty
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing
Visual identity and packaging design for Sal da Terra Biocosmetics male line. The visual design for this project looked to work with the figure of the masculine and brute man, but who at the same time takes care of himself, skin, hair, and beard. He is brute but kind, he is a sailor, but vegan sailor! This way, the “vegan sailor” emerged, showing the product’s main characteristics – it´s for man, it´s natural, it´s vegan; creating a brand strategy that uses the empathy of the character to distinguish the “Sal da Terra Man” from the ordinaries for men designs at the POS (Point of sale). This line is composed of shampoo for hair and beard, conditioner hair and beard, aftershave lotion, shaving cream and facial moisturizer.
The average design for men´s cosmetics is dark or inspired in beers, whiskey, spirit. Our design uses the empathy of an unusual character – Vegan Sailors – to explore the main characteristics of the product and to distinguish the “Sal da Terra Man” at the market.