Yoplait – Tnuva

Posted on

Derrick Lin


Design: Baruch Nae strategic brand design
Location: Israel
Project Type: Produced
Client: Tnuva – Israel’s largest food manufacturer
Packaging Contents: Yogurt & fruit
Packaging Substrate / Materials: Paper
Printing Process: Screen printing

What’s your Freezy?

The freezy popsicles series has entered the BARUCH NAEH STRATEGIC BRAND DESIGN agency branding process. BARUCH NAEH STRATEGIC BRAND DESIGN office is responsible for the branding of “Yoplait” yogurt in refrigerators which sits under “Tnuva” the leading dairy brand in Israel. A challenging encounter to create and design popsicles with real yogurt.

Assorted products from Yoplait yogurt features combination with strawberry peach fruit pieces and berries. Yoplait, the fresh-world leading brand in yogurt products in Israel enters a new category of ice cream and popsicles The Red color, brand signature, is a star that stands out in all refrigerators in chains that in Israel’s food chains.

The strong Red stand out and differentiates Yoplait from the rest of the world of yogurts, its magnetizing design visibility in the Israeli freezer is an explosion of happiness of yogurt.