Design: David Byerlee
Project Type: Produced
Client: Altero Wines / Loonie Wine Co.
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle / paper label
Printing Process: 1st pass: Digital Printing + 2nd pass: Foil and Chisel Emboss
An explorative collection of wines purely dedicated to producing the lesser-known alternate European grape varietals. Altero’s branding was moulded with European appeal specifically for the Australian market. A clean but confident design was implemented with a custom flourish centrepiece – inspired by decorative Spanish tiles. An earthy colour palette alternates on the labels within the range.