Design: Destino Estudio
Project Type: Produced
Client: Conservas Paquiqui
Product Launch Location: Europe
Packaging Contents: Fish mackerel olive oil
Packaging Substrate / Materials: Can
Printing Process: Digital printing
Paquiqui is a canning company focused on seafood, especially Mackerel fillets. An institution that wants to recover the traditional product, the canned from the grandfather, positioning it as a Gourmet product and visually young.
The product contains ingredients with designation of origin, such as sunflower oil, which supported the idea of artisan manufacturing. We include new concepts such as simple but effective color coding, a youthful perspective creating visual appeal, and graphic simplicity.