Ragab El Attar Minimalism Packaging

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Design: Ghalia Magdy
Location: Egypt
Project Type: Student Project
School: October University for Modern Sciences & Arts (MSA University)
Tutor: Prof. Dr. Tarek Salah, Dr. Ahmed Mohamed Attia, TA. Menna Zakria, TA. Shaimaa Sherbiny
Packaging Contents: Spices, Herbs, Blends
Packaging Substrate / Materials: White Kraft Paper
Printing Process: Digital Printing

Ragab el attar is a very well known, old Egyptian brand that is specialized in all kinds of spices, herbs, oils & special blends. This brand existed for over 100 years in Egypt, ever since it was founded by Ragab’s great great grandfather. The brand started as a home business, now they have 5 branches throughout Cairo. They are known for their special herb & medical blends & they import all kinds of spices from all over the world that you wouldn’t find anywhere.

What’s Unique?
The unique aspect of this new packaging is that by replacing all types of old harmful packaging materials like plastic & so, we are contributing to a greater cause which is saving the planet & using more decomposable materials that are even cheaper to produce. Another unique aspect is taking away all the overcrowding graphical images & text that was on the old packages & using the minimalism movement on the new packaging by keeping it as simple as possible.