Sal de Mar

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Agency: DobleGiro
Art Director: Luis Aguila
Director: Guillermo Landero
Location: Chile
Project Type: Produced
Client: Cuisine&co
Product Launch Location: Chile
Packaging Contents: Salt

Cuisine&Co launches a new Sea Salt to prepare meals.

In Spanish, “Sea Salt- SAL DE MAR” we wanted to give it a second reading – get out of the sea (salir del mar) –, highlighting in the design the natural origin of the product poetically represented by a hand with a “pinch of salt” emerging from the waters of the Sea.

What’s Unique?
In a world where everyone desperately tries to differentiate themselves, Cuisine&Co achieves this through a simple and tasty idea, with a defiant, idealistic and rebellious attitude that is reflected in its wide variety of products.