Art Director: Luis Aguila
Director: Guillermo Landero
Project Type: Produced
Product Launch Location: Chile
Packaging Contents: Salt
Cuisine&Co launches a new Sea Salt to prepare meals.
In Spanish, “Sea Salt- SAL DE MAR” we wanted to give it a second reading – get out of the sea (salir del mar) –, highlighting in the design the natural origin of the product poetically represented by a hand with a “pinch of salt” emerging from the waters of the Sea.
In a world where everyone desperately tries to differentiate themselves, Cuisine&Co achieves this through a simple and tasty idea, with a defiant, idealistic and rebellious attitude that is reflected in its wide variety of products.