Solento Organic Tequila

Derrick Lin


Agency: Javas Lehn Studio
Creative Director: Javas Lehn
Location: United States
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset Printing

Javas Lehn Studio worked closely with the Solento team to concept, define, and articulate the brand identity system, bottle design and campaign imagery for a new type of premium organic sipping tequila.

The name Solento derived from combining the Spanish words for sun (sol) and slow (lento). The name set the tone for much of the brand expression and bottle design. These concepts run through every aspect of the brand identity: from the color palette (punctuated with golden yellows) to the bottle design, which is accented with diagonal ribs that evoke rays of sun, to the brand’s sundial logo. The Solento identity is infused with a warm, slow-sipping ethos, reminding us to slow down and enjoy the moment.