St. Bernardus Tokyo



Designer: Jonas Devacht
Graphic Designer – Legal & Layout: Kengie Bruneel
Video Producer: VDM Graphics
Location: Belgium
Project Type: Produced
Client: St. Bernardus
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium can

In 2012 St. Bernardus launched a one-off Tokyo brew on the occasion of the opening of the first St. Bernardus-themed café in the Japanese capital. Eight years later they wanted to rerelease this beer and asked me to create the label illustration for it.

The visual depicts an impression of Japanese nightlife in the iconic streets of Kanda district, where you can find the Bernardus Café.

St.Bernardus Tokyo is an unfiltered ale, which has been brewed with a large amount of wheat, holding the middle between a white beer and a saison.

What’s Unique?
The packaging is a fully illustrated can that was created around the existing layout of the legal and titles.