Creative Director: Vladislav Merzlyakov
Project Type: Produced
Client: Parus, Ltd
Product Launch Location: Russia
Packaging Contents: Apple Cider
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Legend has it that the great English scientist, physicist, mechanic, astronomer and knight Isaac Newton invented the law of universal gravitation sitting in the shade of an apple tree. Why do apples always fall perpendicular to the ground? – he thought and came to his fundamental conclusions.
Russian cider “Newton’s Gravity”, containing only natural apples, like the fruit from the English garden, inspires fresh ideas and non-standard solutions.
The cider is made according to traditional technology by fermenting directly squeezed juice from special apple varieties growing in the Middle Volga region.
We have developed design that declares the postulates of the law of universal gravitation and naturalness of the drink. The labels are designed for two types of cider: dry and semi-dry. The drink will refresh you on a hot summer day and warm you up on a cold winter evening. And with this – positive vibes will be attracted!
We created a graphic illustration with Newton’s portrait. It is made in the style of old engraving. The textured background adds an extra sense of historicity. The label has flat graphics inspired by mathematical calculations. The formula reminds of a special case of Newton’s second law for the Earth’s gravity.