Agency: Twin Branding
Project head: Svetlana Pronina
Creative director: Vladimir Gorshkov
Art Director: Daria Ksenofontova
Designer: Ekaterina Khrunicheva
Designer: Xenia Semenyuk
Project Type: Produced
Client: X5 Retail Group
Product Launch Location: Russia
Packaging Contents: Cat food
Packaging Substrate / Materials: Plastic
Katty is a brand of cat food and cat litters distributed exclusively in one of the biggest Russian retail networks Pyaterochka. The redesign was reasoned by the renewal of the cat food recipe and revisions in the product range. Twin Branding have totally renew the visual concept of the brand, including new logo shape, packaging color and composition solutions, as well as color differentiation system. An individual food zone has been developed for each of the seven SKUs in the pouches range.
Feeding is one of the most pleasant things in human-cat relationship. It is associated with mutual confidence and warmth. The new design and especially the new product hero – a furry Siberian cat communicate well this mood. The redesigned logo became laconic and noticeable, the new design solution will help customers to navigate through the product range.