Agency: Lasuite Atelier
Designer: Laurie Bernard
Location: France
Project Type: Produced
Client: Château Surain
Product Launch Location: Europe
Packaging Contents: Red Wine
Packaging Substrate / Materials: Glass Bottle

Winegrower on the verge of a nervous breakdown … by dint of heating the winegrower he ends up bursting like popcorn … and yes for some people life is hard.

Creation of a simple and strong concept to relaunch a small producer production. Mission accomplished, popcorn today replaces the past production of the domain. The doors of export have opened … a winemaker happy today to be different and to be able to offer a new alternative to Bordeaux and finally to return to normal selling prices for his wines.