Derrick Lin


Design: Beaver Creative Agency
Location: Armenia
Project Type: Produced
Client: Eco Kat
Product Launch Location: Russia
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic Pouches
Printing Process: Flexography

It is impossible to deny that coffee has become an integral part of the daily life of an Armenian. Many of us cannot imagine our morning without a cup of freshly brewed coffee, which awakens and invigorates throughout the day.

Given the naming of the brand “TARAZ”, which is the word of the Armenian traditional national dress, we had to create the brand’s logo and packaging design that would embody the Armenian cultural elements.

When creating the logo for the brand, the source of inspiration was the patterns taken from the Armenian national costumes and carpets. The final part of the project was the packaging design for several coffee varieties. Our inspired designers created a series of illustrations which include Armenia in one coffee bean. In other words, famous Armenian symbols were depicted in the coffee bean, which itself is a unique work and draws eyes to this coffee on store shelves.