Designer: Szymon Fischer
Creative director: Christian Goosens
Project Type: Produced
Client: c’est normal
Product Launch Location: Global
Packaging Contents: Clothes
Packaging Substrate / Materials: Cardboard
The idea for C’est normal cardboard packaging box, that would look like a shipping container and not like an ordinary brown box, came from Christian Goosens (Frank Fashion). They were responsible for developing and introducing to the market new premium clothing label by a famous skier, and youtube star, Jon Olsson and his family. The merchandise was going to be limited and of high quality, so the packaging and the whole customer experience had to be unique and surprising.
Bringing fresh idea to the traditional cardboard shipping package and adding value to the product journey story and customer experience.