Agency: Omni Creative
Designer: Dimitar Prodanov
Project Type: Produced
Client: Macedonia Export
Product Launch Location: United States
Packaging Contents: Snacks (sweet and salty)
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Flexography, Offset
NO BULL… is a new Avant-garde snack brand, specially developed for the USA market. Its innovative approach comes from its brand positioning and strategy, in a bold attempt to reframe the existing market.
The visual identity is unconventional for this food category but it is the main promotional tool. The key communication elements are presented through a strong and catchy brand name, direct communication message, and an honest advertising approach.