Design: Estúdio Zingoni
Project Type: Produced
Client: Vogel Gin
Product Launch Location: Brazil
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Flexography, Hot Stamping
Vogel is a distillery born behind the mountains of Serra do Curral, an emblematic landscape located near Belo Horizonte. Symbolizing all the free and adventurous spirit of the region, Gin Vogel arrives as an exaltation of freedom, an invitation to do differently, to seek the new.
” Dare to go further, dare to fly higher” – It was based on this premise that the whole identity and packaging of the gin was developed, from the choice of the bottle (which resembles an explorer’s canteen) to the illustration and finishes in Hot Stamp (symbolizing the trails and the act of searching for the new routes) , until the use for the label of a more porous and rustic substrate that dialogues with the challenges of an adventure. Everything was thought to achieve that sense of adventure and daring, so loved by Minas Gerais´s population.