Edibliss CBD Chocolate

Derrick Lin


Design: Alternatives
Location: United States
Project Type: Produced
Client: Edibliss
Product Launch Location: United States
Packaging Contents: CBD Chocolate Mini Bars
Packaging Substrate / Materials: Hinged Lid Rigid Box and Foil Wrapper
Printing Process: Gold Foil, Metallic PMS, UV Coating, Embossing

Enter a state of pure Edibliss with finely crafted chocolate that offers exceptional taste with the wellness benefits of broad spectrum, therapeutic CBD (cannabidiol). Alternatives worked with Edibliss to create a strong and memorable brand positioning, tag line, logo and visual identity that communicates a sense of luxury and feeling of indulgence. The logo and tagline, “enter a state of pure Edibliss” evoke a silky-smooth blissful experience.

The packaging design is artisanal and sophisticated, utilizing a rich color palette paired with gold foil treatments to communicate exceptional quality and flavor variations. On package messaging supports the brand positioning: 40mg CBD, 12 mini bars, 100% bliss. Edibliss CBD chocolate is available for purchase online at edibliss.com

What’s Unique?
Edibliss chocolate packaging has a unique gold on gold printing technique, achieved by printing a metallic gold PMS wave pattern over a Crown Roll Leaf foil substrate.