Bellfield Brewery Rebrand

Thirst Craft

93 W George St, Glasgow G2 1PB, UK

Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Bellfield Brewery
Product Launch Location: United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Bellfield Brewery is on a mission to brew delicious beer – beer that just happens to be gluten free. However, with an uninspiring, healthy-looking brand they were increasingly getting pigeon holed as only for the gluten-free few. With multiple taste awards in their pocket, they wanted to open their beer up to the masses with a more contemporary design that cut through on shelf.

Our new positioning ‘Bellfield Brewery: For the Free’ turned their beer’s gluten absence into an attitude which could apply to everyone. A revolutionary rebrand followed. Instead of opting for a literal ‘bell’ we focussed on the ‘clapper’ (yes, that’s what the inside part of a bell is called, we didn’t know either). This forms a strong, industrial wordmark from which bold patterns resonate out.