Pakka

Design: Jellyshot
Location: Colombia
Project Type: Produced
Client: Pakka
Product Launch Location: Switzerland
Packaging Contents: nuts, chocolate, snack
Packaging Substrate / Materials: paper
Printing Process: Flexography

Pakka is a swiss company that is dedicated to the commercialization of organic nuts, focused on the creation fo value through high quality organic products, fairly traded with a low carbon footprint.

Our job at JellyShot was redesigning the Pakka brand, as well as creating a graphic identity for each of its business lines: “Finance, Foundation, Sourcing and Products”. Redesigning the brand’s packaging according to global trends and the current brand positioning.

We created a graphic system that connects the company’s business lines and allows for its identification inside the ecosystem and for its stakeholders. Updating the brand while keeping graphic, memorable and recognized elements, allowing for an easy transition for the current customer.