Magic Mirroad

Designer: Esther Rodríguez Poblador
Domestic sales at Estal Packaging: Alejandro Gomez
Production chief at Gráficas Alarcón: Luis Alarcón
BDM Wine & Spirits Avery Dennison: Miguel García
Project Technician at Packcompany: Noelia Gonzalez
Juanjo Goterris Fotografía: Juanjo Goterris
Location: Spain
Project Type: Produced
Client: Self Promotion
Product Launch Location: Europe
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle, cardboard, painted piece of cloth, wire
Printing Process: Digital printing

We have ahead of us a bit of a post apocalyptic new year. Everything we have experienced this 2020, empty roads and streets, some people acting selfish, general chaos… plus climate change, made me inspire this personal project on Mad Max movies. So this gift for my clients has a very strong storytelling.

A healthy product like olive oil, mixed with Mad Max aesthetics took me to the idea of oil for creative engines. I explained the project to several suppliers which were enthusiastic about participating on it. So the project started shaping up.

It is a limited production of 30 bottles, and took me several months from the concept to the implementation of the product. Cutting and pasting the labels, piece of chain, wire, and painting the cloth is all a handmade work.