AXI LWANDA

Posted on

Derrick Lin

Global

Design: Bravo Design
Location: South Africa
Client: AXI LWANDA
Product Launch Location: Africa
Packaging Contents: Gin Packaging
Packaging Substrate / Materials: Glass Bottle
Printing Process: Label Printing

A trio of contemporary gins that capture the authentic spirit of Angola. A unique land of abundance that both provides and inspires. Bravo Design’s contemporary design takes inspiration from the culture of the local people whose lively hood is closely linked to the ocean and its natural treasures, represent a natural connection between the people and plants.

A unique combination of blind embossing, gold, colour and transparent foil highlights these finer details, while the heart of our AXI design is raised by 3D gold foil emboss.

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The AXILwanda distillery is located in Ilha do Cabo, the site of the two family restaurants managed by Manuel Bastos, Quintal da Tia Guida I and Quintal da Tia Guida II. The “AXI”, as the young entrepreneur prefers to call his gin, “is a toast to the Angolan Nation and the African continent, as proof that we can do something,” he said.

Despite being born in Ilha do Cabo, in Luanda, AXILwanda is for the world because it is produced according to international standards. The first element that catches our attention is the branding, but the bottle, designed in detail, is also a show-stealer. In a first phase, 1000 bottles were released in the market, distributed by the company through its own channels. Soon, AXILwanda will also have rosé and lemongrass versions, and its own store and bar, installed in the distillery, where it will be possible to make tastings and guided tours of the production process. In the end, visitors will be able to make their own gin, guaranteed Manuel Bastos.

What’s Unique?
Unique bottle shape, Strong Brand elements, Angolan product, Designed and produced in Africa