Agency: Boost Brand Accelerator
CEO: Luciana Olivares
Art Creative Director: Miguel Estela
Creative Retoucher: Jonathan Chafloque
Project Type: Produced
Product Launch Location: Peru
Packaging Contents: Pisco
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping
For the first time in history, La Botija, from Tabernero, changed the front label of the iconic liquor for the limited edition bottle “Peru”. The bottle was launched as a tribute to the Country.
Boost worked with Tabernero to create this desirable limited-edition bottle of their world-famous flagship product, pisco. With the creation of the new bottle, Tabernero sought to demonstrate his love for Peru and for all that it represents.
By reinterpreting Tabernero’s main label, Boost was able to shape the idea of ‘homage” by concentrating and celebrating the pride of being Peruvian in a single sentence: “How I am not going to love you”
The lettering inspired by the Belle Epoque was created exclusively to give life to the phrase “As I am not going to love you” that poetically represents the collective thought of each Peruvian, it is an indirect way of saying: “I love every inch of the country in the one I was born ”